// Service · Specialist

Estate agent sites that
get valuations.

Websites for estate agents: a page per property on your own domain, area pages about the streets you sell in, and a valuation form that reaches the right desk.

Recent retainers ↓
// Projects from £2,500
// Ready in 4–8 weeks
// Listings Fed from your CRM
// Local markup Estate agency

// Where it goes wrong

Where the valuation
never gets asked for.

IBISWorld counted 25,247 estate agency businesses in the UK in 2024, and most of them compete over a handful of postcodes rather than the whole country. The site that falls behind first is usually the one still showing property that went under offer in spring. When the feed from the CRM breaks, or was never wired up at all, your website becomes the least accurate place to look at your own stock.

Then there is the valuation itself. Plenty of agency sites carry one contact page with a subject dropdown on it, so an owner ready to put a figure on their house types the same message every other enquiry types. Our experience is that a form built for that single job, asking for the address, the property type and a time to ring, gets completed far more often than a general one.

The third thing is what happens on a phone. Property gets browsed in bed and on a bus, and a gallery that needs two hands, a floor plan that arrives as a download, or a map that grabs the scroll all send the buyer back where they came from. Portals are built around that problem, so your own listing pages have to be at least as easy to swipe through.

// What we deliver

Six jobs the portal
will not do for you.

01

A property page you own

Every instruction gets a page on your own domain, with the address in the URL, the full gallery, the floor plan, the EPC band and a map. The same property on a portal sits inside somebody else's search results, alongside the agency two doors down.

02

A valuation request on its own page

One form that asks for the address, the property type, whether this is a sale or a let, and when a call suits. It routes to the negotiator covering that postcode, so nobody spends Monday morning forwarding enquiries.

03

Area pages that name streets

A page per patch, written about the stock that trades there, the schools, the transport and your own recent completions. These are the pages that answer somebody typing an area name and the words estate agent into a phone.

04

Sales and lettings kept apart

A landlord and a vendor want different things and read different pages. We split the two journeys from the navigation down, so somebody comparing management fees never lands on copy written to win a sale.

05

Photography that survives the resize

Images are cropped, compressed and served at the size the handset asks for, so a twelve-shot gallery opens on mobile data. Floor plans render as images you can pinch into rather than files you have to fetch.

 06

A feed that stays honest

Your CRM stays the place stock is managed. The site reads from it, marks a property sold or let the same day, and keeps the page alive afterwards as evidence of what you shift.

// Our process

How an agency
build runs.

01

Stock and system audit

We start with how many instructions you carry, where they live and what your CRM can export. That answers whether the site reads a live feed, a scheduled export or a portal file, and it decides the property template before anybody draws it.

02

Patch map

Together we list the areas you genuinely sell in and the ones you would like to. Each becomes an area page with its own reason to exist, and anything you cannot write two honest paragraphs about gets left off the list.

03

Design on real devices

The property page and the area page carry most of the traffic, so those two get drawn first and reviewed on a handset in your hand rather than as a flat image on a monitor. Valuation and team pages follow once the first two settle.

04

Feed and routing tested

We connect the CRM against live stock and check that a sold flag, a price change and a new instruction all reach the site the same day. Every valuation form is submitted for real and traced into the inbox that should receive it.

05

Switchover

Redirects are written from every retired listing and area URL to whatever replaces it, then verified one by one against a crawl of the new site. We keep reading those reports through the first month and clear anything they surface.

// Selected work

Two builds from
outside the property trade.

// 01Local services, Melbourne

Mr Pest Killer

A licensed pest control team with a 4.8 star Google rating and a brand new domain carrying no authority at all. We built the site service-first, giving termite inspection, rodent control, possum removal and five more their own dedicated page and their own Melbourne keyword set, because one generic services page could not rank for or convert eight different jobs. An agency running six areas off a single properties page is standing where that site started.

13keywords in Google Australia's top 100
Read the case study
// 02AI software

AiReal

A SaaS product with nothing online that sold it. The whole thing shipped as one WordPress page inside seven days, laid out so a visitor moves from the opening section to the plan-purchase step without a detour, then tested across handsets and browsers. A valuation page works to that brief exactly: everything above the form is there to get the form filled in.

7 daysbrief to launch
Read the case study

// Pricing

What an estate agency
website costs.

£2,500 is the floor. A one-branch agency selling only, with a CRM that exports cleanly, generally finishes within a few hundred pounds of it, and that figure is fixed at quote stage instead of trued up when the invoice arrives. The build method underneath it is the one set out on the web design page.

Two things move it. Lettings is the common one, because it runs as a second business with its own fees, its own landlord pages and its own enquiry route. The other is the connection to your stock: a modern system with a documented feed is quick work, while an older one that hands over nothing usable takes longer to wire in and gets priced accordingly. Our pricing shows which tier each of those lands in.

Worth setting our figure beside the two you already pay. Portal subscriptions and a CRM licence bill every month for as long as you trade, and a website is bought once. Property stock and a class timetable pose the same upkeep problem, which is what web design for gyms spends most of its time on. A short screen share of your CRM gets us to a number faster than anything else, so get in touch and we will start there.

What our clients say

Trusted by local businesses.
Built for results.

"Delivix transformed our online presence completely. Their SEO expertise helped us rank on the first page of Google within three months. The team is professional, responsive, and truly understands digital marketing."

A
Akil
Whitefield Office Suites

"Working with Delivix was a game-changer for our business. They redesigned our website and implemented an SEO strategy that doubled our organic traffic. Highly recommended!"

H
Harry J
ResearchProspect

"The team at Delivix delivered exceptional results. Our new website is fast, modern, and converts visitors into customers. Their ongoing support and expertise in SEO have been invaluable."

K
Kevin
ePartic
// FAQ

Questions
we always get.

The other questions are answered on the brief. Fill it in or book a call.

A custom build for an agency opens at £2,500. Rather than a range, you get one figure after a short call, and it holds unless you add scope later. That figure covers design, the templates, the code, the markup, the forms and the launch work. Your CRM licence, your portal subscriptions and any ongoing search retainer sit outside it and stay in your own contracts.

Usually. Send us the name of the system and we check what it exports, then map its fields onto the property template so photos, price, tenure, EPC band and status all arrive in the right place. Where a system offers no export at all, a portal feed or a nightly file can stand in. Your negotiators carry on managing stock where they manage it now, and the site reads from that.

We would not tell you to, and it is not a call a web agency should be making for your business. Buyers start their search on the portals and that looks unlikely to shift soon. Your own site is aimed at the other side of the transaction. A homeowner choosing between three agencies opens all three websites, and that comparison happens on your domain rather than inside a portal listing.

The address, the property type, roughly how many bedrooms, whether it is a sale or a let, and a phone number with a time that suits. That is enough to route it and enough to prepare for the call. Our experience is that longer forms get abandoned halfway through. We also set the confirmation message to name who will ring and roughly when, because silence after a valuation request reads badly.

As many as there are patches you genuinely trade in. Each one has to earn its place with real detail: the streets, the kind of stock, the schools and transport, and your own recent completions in that area. A page named after a suburb where you have never sold anything has nothing to say and will not rank for it either. Most agencies start with four to eight and add as branches grow.

It stays up, marked sold, carrying the achieved price wherever you are happy to publish that. Those pages are what a vendor reads when deciding who to instruct, and they keep the area pages stocked with real transactions. Removing them throws away accumulated links and search history for nothing. If a seller asks for one to go, it redirects to the relevant area page instead of dying.

In most cases you own it already, because your photographer shoots for you and the portal receives a copy. The work sits in how your site serves those files: cropped to the shape of the page, compressed so a twelve-image gallery opens on mobile data, and given alt text that describes the room. Where the photography itself is thin, your own listing page is where that shows most clearly.