Case study
Mr Pest Killer: a service-first build for Melbourne
A new custom WordPress site for a Melbourne pest control company, built around eight dedicated service pages, with a local SEO campaign now putting the new domain into Google Australia's rankings.
Overview
Mr Pest Killer, trading as Local Termite Pest Control, is a licensed pest control team serving homes and businesses across Melbourne. They handle termites, rodents, cockroaches, bed bugs, possums and wasps, and hold a 4.8 star Google rating from their local customers.
The business needed a website that could turn that on-the-ground reputation into search visibility. Delivix designed and built a new custom WordPress site at localtermitepestcontrol.com.au and now runs the ongoing local SEO campaign behind it.
The Challenge
Pest control in Melbourne is one of the most competitive local service markets in Australia. Established franchises hold the top positions for almost every high-intent query, and a new domain starts with no authority at all.
Each pest problem is its own search market. Someone searching for termite inspection has a different job, urgency and price point than someone searching for possum removal, so a single generic services page cannot rank for, or convert, both.
- New domain with no existing rankings or authority
- Franchise competitors dominating Melbourne pest searches
- One generic page could not serve eight distinct pest services
The Solution
We built the site service-first. Every core service got its own dedicated page: termite inspection, termite treatment, rodent control, cockroach and ant control, bed bug treatment, possum removal, wasp nest removal and bird nest treatment. Each page targets its own Melbourne keyword set and answers the questions that searchers actually ask, from warning signs to what affects the price.
The build follows the same playbook as our wider pest control marketing in Australia service: a fast custom WordPress theme, prominent click-to-call and free inspection forms, review and trust signals on every page, and FAQ content with structured data. Our local SEO campaign now builds on that foundation, the same approach we detail in our digital marketing for pest control companies guide.
- Custom WordPress theme built for speed and conversion
- Eight dedicated service pages, each targeting one pest problem
- Click-to-call, free inspection forms and review proof throughout
The work we shipped
A conversion-first pest control site, one page per problem
A dark, high-contrast design with the phone number always in reach, a free inspection form above the fold on mobile, and a dedicated landing page for every pest service the team offers.
The results
- Agency
- Delivix
- Services
- Web Development · Local SEO
- Timeline
- 2026, SEO ongoing
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