Case study

Zap It Pest Control:

an SEO-first rebuild for Melbourne

How a new SEO-friendly WordPress build and a holistic SEO campaign rebuilt Zap It Pest Control's visibility for high-intent Melbourne pest-control searches.

Overview

Zap It Pest Control Melbourne is a leading pest control company serving Melbourne, Australia, with a strong local reputation for handling rodents, cockroaches, flies, and termites.

Despite that reputation, their online presence wasn't capturing potential customers, so in March 2025 they partnered with Delivix to revitalise their digital strategy, starting with a new, SEO-friendly website.

Sector: Pest control / Local services
Year: 2025

The Challenge

The original website wasn't built for modern search engines, leaving Zap It invisible for high-value queries in a competitive Melbourne market.

A weak technical foundation, unstrategic content, and poor internal linking capped organic traffic and SERP visibility.

Poor technical foundation limiting crawl and ranking
Content lacking strategic keywords and intent signals
Unfriendly design and weak internal linking structure

The Solution

We ran a complete digital overhaul across three areas: a brand-new SEO-optimised WordPress build, a full content rewrite around Melbourne keywords, and technical fixes for speed and crawlability.

Our SEO services combined geographic and answer-engine optimisation with a stronger internal linking structure to establish Zap It as a local authority. The same playbook now powers our wider pest control marketing in Australia service.

New SEO-first WordPress site with intuitive UI
Content rewritten around high-intent Melbourne keywords
Technical SEO: image compression, browser caching, speed

The work we shipped

A new SEO-first website, built for Melbourne search

A rebuilt WordPress site with a modern, intuitive design and keyword-led content: the surfaces that turned a strong local reputation into measurable organic demand.