ResearchBench:

a statistics consultancy, built to rank

Statistics questions are a crowded search market, and a new website starts with no rankings and no authority. To be found, the site had to answer the exact questions researchers type into Google.

Many of those researchers don't start by looking for a consultancy. They start with a narrow question, such as which test to run or how big their sample should be. And when they do look for help, they need to trust the person who'll handle their data before they get in touch.

• A new domain with no rankings or authority
• Researchers who search for a method before they search for help
• Buyers who need to trust named experts with their data

We built the site around the questions researchers ask. There are 14 service pages covering the main kinds of statistical help, 38 guides that explain methods in plain language and 17 free tools, including a chi-square calculator, a sample size calculator, a power analysis calculator and a PRISMA flow diagram generator. Each tool is built for a specific search, such as "chi square calculator".

To build trust, a dedicated page introduces all five statisticians by name, and the site sets out pricing, how the process works and the complaints procedure in full. We set up Google Analytics and Search Console at launch, with a sitemap covering all 93 pages. It's the same approach we take in our website development and SEO services, and the free tools follow the thinking behind our own free tools.

• 14 service pages, 38 plain-language guides and 17 free statistics tools
• A page naming all five statisticians, plus clear pricing
• Google Analytics and Search Console set up at launch
• A sitemap covering all 93 pages