The Charity Commission for England and Wales recorded 170,862 registered charities at 31 March 2025 in its 2024-25 annual report. Almost all of them ask the same tired public for money. The habit we meet first is a giving button that exists in exactly one place, usually the top right of the homepage, and appears nowhere on the page somebody actually arrived at. A reader moved by a story then has to go hunting for the way to act on it.
Second is the silence around the money. Gift Aid lets a charity claim more on a gift from a donor who has paid enough UK tax to cover it, and it turns on one tick box, and plenty of donation pages never raise it. The same page rarely says what a gift buys. Our experience is that one specific line, naming what twenty pounds pays for, does more work than three paragraphs about the mission.
Third is access. Grey text on a pale background, images carrying no alt text, and forms whose labels live only inside the placeholder will shut out some of the very people a charity exists for. It is the fault we find most often and the cheapest one to avoid, provided it is designed in at the start instead of retrofitted after a complaint.