Case study

EHCP Assist:

a site and app for parents, built to rank

A website and app for parents in England going through the EHCP process, with a page for every council built from government data, guides that cite the law and 28,165 Google impressions in its first 14 weeks.

Overview

EHCP Assist helps parents and carers in England through the EHCP process. An EHCP (Education, Health and Care Plan) is the legal document that sets out the support a child with special educational needs must receive, and every stage of getting one has a legal deadline that councils often miss.

The site gives families a free deadline checker, plain-English guides and letter templates, and a paid Case Manager at £29 a month that tracks every date in a child's case. Delivix designed and built the site and the app, wrote the content and set up its SEO, starting in August 2026.

Sector: Education & Special Educational Needs
Year: 2026

The Challenge

Parents looking for help with an EHCP are often stressed and short of time. The information they need is spread across legal documents, council websites and forums, and very little of it tells them what applies to their own council or which deadline has already passed.

The site had to earn trust on a legal subject from its first day, compete for searches where established charities and law firms already ranked, and turn readers into trial sign-ups at a pace that suits a worried parent.

A legal subject where every deadline and every figure has to be right
Established charities and law firms already ranking for the main searches
Each English council with its own record on EHCP deadlines
A free tool and a paid product that had to work as one

The Solution

We started with the law. Every deadline in the SEND Regulations 2014 went into a tested deadline calculator, so the free checker and the Case Manager always give the same dates, and every guide cites the regulation it relies on.

For search, we built a page for each English council from the Department for Education's own figures: how many plans it issues on time, how it ranks against other councils, and what its appeal and annual review records show. That came to 455 council pages across England's 153 councils, each with notes on what the figures can and can't tell a parent, and each linked to guides on delays, appeals, annual reviews and the 20-week deadline.

Every page follows the same clear structure: one main heading, a short answer near the top, a contents list and links to the next useful step, so readers and Google can both follow it. The design uses Atkinson Hyperlegible, a typeface made for easy reading, with a calm blue and green palette and large buttons that work well on a phone. It's the same approach we take on our website design and SEO projects.

A deadline calculator built from the SEND Regulations 2014, with a test for every rule
455 council pages built from Department for Education figures
14 guides and 3 letter templates, each checked against the regulations
A free deadline checker, eligibility check and wording check, linked to the paid Case Manager

The work we shipped

A calm, clear site for parents under pressure

A blue and green design that's easy to read on a phone, with a page for every council, guides that cite the law and a free checker that shows every deadline in a family's case.