// Service · Specialist

Hotel websites that
book direct.

Hotel web design built around direct booking: room pages with honest photography, live rates from your booking engine, and a checkout that works on a phone.

Recent retainers ↓
// Projects from £2,500
// Build runs 4–8 weeks
// Booking On your own domain
// Local markup Hotel

// Where it leaks

Where a hotel gives away
the direct booking.

IBISWorld counted 9,810 hotels in the UK in 2025. The ones who call us tend to share a problem: the website they own has no way to sell a room, so a guest who searched for the hotel by name still finishes on a travel site, and a commission gets paid on somebody who already knew where they wanted to stay.

Second is the photography. Room pages built years back tend to carry three small images, none showing the bathroom or the view, while the same room on a travel site carries a full set. Our experience is that a guest holding both tabs open assumes the gap is hiding something, and books the page that showed them more.

Third is price and availability. A site quoting last season's rates, or quoting none, hands the question straight back to a channel that can answer it. Rates and availability have to come off the same system the front desk works from and appear on your own domain, or the direct booking never gets the chance to happen.

// What we deliver

Six habits borrowed
from the travel sites.

01

Live rates and real availability

The site reads from your booking engine or channel manager, so the figure a guest sees is the figure reception would quote. Nothing on the page can contradict the desk, and nobody keeps a second price list up to date by hand.

02

A page for each room type

Standard, superior, family, the suite with the view: each gets its own address, its own gallery and the detail people ask on the phone. Size, bed configuration, what the window looks at, occupancy, and what the rate includes.

03

Photography that shows the whole room

The bathroom, the view from the window, the corridor if the lift is a walk away. A shot list per room type, then cropping and compression so a full gallery opens on the data a traveller actually has.

04

Reviews where a guest expects them

Scores pulled in and shown beside the rooms, at room level where the source allows it. Guests are used to reading the room and the reviews on one screen, and sending them elsewhere to find that is sending them somewhere that also sells rooms.

05

The map and everything near it

Distance to the station, the airport and the venue people are travelling for, plus parking, check-in times and the walk from the nearest stop. This is the page that answers a phone search running from a train.

 06

A booking that finishes on a phone

Dates, room, extras, payment and a confirmation email, all completed with one thumb. We test the whole run on a mid-range handset over a slow connection before launch, because that is where the booking is really made.

// Stack

Three ways a room
gets sold on your own site.

01

Booking engine embedded

Availability, rates and payment run inside your own pages, styled to match the rest of the site. This suits properties already paying for an engine and a channel manager, and it is the route that keeps the guest on your domain from search to confirmation.

02

Enquiry, then a payment link

For small properties, long stays and anything priced case by case. A short request form captures dates and party size, you reply with a figure, and the payment link closes it. Cheaper to build and fine at low volume, though somebody has to answer it.

03

Deep link carrying the rate

Where an engine offers no embed, the button hands off to it with the dates and your direct rate already applied, so the guest never re-enters anything. It is the weakest of the three for keeping people on your site, and it beats sending them back to a travel search.

// Selected work

A halal importer
and an academic brand.

// 01Food importing, Japan

AAG Foods

A halal importer trading since 1998 out of its own conventional store, grown on word of mouth, with nothing online and most of the audience across Japan unaware it existed. Six months split across development, design and marketing produced a secure WordPress build carrying product showcases, contact and order forms. Plenty of hotels sit in that same position today: a real business already trading, and no surface of their own where anybody can complete an order.

6months to a full digital presence
Read the case study
// 02Academic services

Research Prospect

A brand competing where larger, older domains held the ground on deep backlink profiles. Our programme paired a technical pass over crawl and indexation with topic clusters mapped to high-intent queries, plus digital PR for authority. That lifted organic traffic 107.7%, with thirty-plus terms reaching page one. Direct booking rests on the same mechanism: being found on your own terms instead of paying a channel to be found for you.

+107.7 %organic traffic
30+first-page rankings
Read the case study

// Why Delivix

Four things we hold to
on hotel builds.

  • Rates come from the same system as the front desk. One source of truth, so a phone call and a web page can never quote different figures.
  • Photography is planned per room type and always covers the bathroom and the view, because in our experience those are the two a guest is most likely to be surprised by on arrival.
  • Your booking engine contract stays in your name, and so does the guest data sitting inside it. Change engine in three years and the site follows you across rather than holding you where you are.
  • Every image is sized for the device that asks for it. A twenty-shot room gallery has to open in a departure lounge, so weight is settled at the shot list rather than after launch.

// Pricing

What a hotel website
costs to build.

A six-room guest house running on enquiries rather than live availability sits on the £2,500 floor. We would rather list the parts you can leave out than round a single number upwards, and the package tiers set out what sits in each.

The booking layer is what usually moves it. Embedding an engine, connecting a channel manager, handling deposits and holding rate rules all add build time, and so does a property with twenty room types rather than four. Weddings, conferences and a restaurant each behave like their own small site, with their own enquiry route and their own gallery, and we price them as separate pieces so you can stage them.

Timing is the part hotels get wrong more often than budget. A rebuild wants to land before a season opens instead of during it, because switching a booking route in July means testing under load with real reservations at stake. Work backwards from the date you need to be selling and the schedule tends to write itself, using the stages on our web design page. Getting a long read to end in one action is the job a donation page has as well, which web design for charities works through. Start a conversation with your room list and the name of your booking engine.

// FAQ

Questions
we always get.

The other questions are answered on the brief. Fill it in or book a call.

£2,500 is the floor and a small property taking enquiries rather than live availability often lands near it. The figure climbs with the booking layer, with the number of room types you want sold separately, and with any weddings or conference side that needs pages of its own. We itemise each of those so you can stage them across two phases instead of paying for everything in one go.

Yes, and for most properties that is the point of the project. Either your booking engine sits inside your pages with live rates and availability, or a request form takes the dates and a payment link closes it. Whether you keep listing on the travel sites is a commercial call for you. What changes is that a guest who already knows your name has somewhere to book without one.

Usually whichever one you already pay for, because moving engines drags your rate rules, your channel connections and your historic reservations along with it. Send us the name and we check what it allows: a full embed, a styled widget or only a deep link. Where nothing is in place yet, we shortlist a few and put the commission and the monthly charge side by side so the choice stays yours.

That depends on the contracts you have signed, and your own reading of them decides it rather than ours. We build the surface and you set the rates and any conditions on them. Plenty of properties keep the headline rate matched and give direct guests something else instead, such as breakfast, a later checkout or an upgrade where one is free. What goes on the page is your call.

It matters more than almost anything else on the site, because the room is the product and the photograph is the only sample. Old images also tend to predate a refurbishment, so you are advertising a room you no longer have. We would plan a shoot per room type covering the bed, the bathroom and the view, and where the budget will not stretch we start with your three best-selling rooms.

Where the source permits it, yes, and we would put them next to the rooms rather than on a page of their own. A guest reads the room and the reviews together, so splitting them sends people looking elsewhere for the second half. Google reviews and your own collected feedback can sit alongside. Selective quoting tends to get noticed, so show the score as it stands.

Every type you want booked directly does. A superior double and a family room are different searches with different prices and different questions, and a single rooms page cannot answer both or rank for either. Each page carries size, bed configuration, occupancy, what the window faces and what the rate includes. Types that only sell as overflow can stay as rows on the main rooms page.