// Service · Aberdeen
Digital marketing for Aberdeen firms.
Digital marketing for Aberdeen businesses from £600 a month. Search, paid, content and email run as one plan and reported against enquiry quality.
// The market
Aberdeen, · before a budget is set.
// What we deliver
Five channels, scoped to one budget.
01
Organic search
Rankings for the long specific queries north east buyers use before they make contact. Technical health, content depth and local signals run together under one plan, priced on its own when search is doing most of the work.
02Paid search
Google Ads built on a tight keyword list and hard negatives that keep an industrial budget away from student research. Conversion tracking goes in before the first click, so cost per enquiry is a real figure from week one.
03Paid social
LinkedIn for the B2B half of the city, Meta for the consumer half, and honest advice about which of the two your audience actually uses. Creative, targeting and budget pacing all stay in house.
04Content
Guides, capability pages and project write-ups pitched at the technical reader who checks you over before making contact. Content feeds search, gives paid campaigns somewhere better to land, and fills the email programme.
05Email and CRM
Sequences that stay useful across a nine-month decision, built in HubSpot, Mailchimp or Klaviyo and segmented by what someone downloaded. This is what keeps a specification request alive until a tender appears.
// The mix
Why an Aberdeen plan looks different.
Buying cycles up here run long. An engineering buyer can download a specification in March and invite tenders in December, which makes cost per click a poor way to judge a campaign. So we agree at the start what a qualified enquiry looks like for you, tag it at the point it arrives, then report how many each channel produced and what stage they reached.
The consumer half of the city works to a shorter clock. Food and drink, hospitality, clinics and home services need the map pack, a steady flow of reviews, paid social and a fast route from advert to booking. Both halves get the same two people, and a plan built for one would waste money on the other.
Budget size decides the rest. A firm with one marketing budget and nobody in house to run it is better served funding two channels properly for six months than sampling five. Our full digital marketing service lists everything we run, and a plan gets scoped down from there.
// Industries we serve
Six Aberdeen sectorswe plan campaigns for.
01Energy
02Engineering
03Food & Drink
04Life Sciences
05Professional Services
06Trades & Home Services
// Selected work
Three accounts,and what the files record.
// 01Academic services
Research Prospect
The clearest multi-channel account we can show. Search, content and digital PR ran as one programme against very well funded competition, and the client's YouTube channel grew 603% over the same year as a second route into the audience.
+107.7 %organic traffic
603 %YouTube channel growth
// 02Pest control / local services
Mr Pest Killer
Marketing here means local search, and the build was shaped around it: eight pages, one per pest problem, each carrying its own keyword set and its own buyer questions. The campaign running on top is ongoing, and thirteen keywords now sit inside Google Australia's top 100.
13keywords in Google Australia's top 100
8service pages, one per problem
// 03Online education
Math Tutor
Three months covering a trust-led redesign, a fast and scalable WordPress build and keyword mapping over each programme page, for a tutoring business search had been ignoring. The published study records the work and the timeline. No post-launch traffic figure went with it.
3 monthsbrief to launch
// Our process
Four moves, then repeat monthly.
01
Price a lead
Before choosing a channel we work out what one qualified enquiry is worth to you, and what share of them close. Without those two figures a report is only traffic. With them, every channel gets judged against the same number, which makes the monthly decision easy.
02
Pick two channels
We start narrow. On a budget that has to cover everything, two channels funded properly return more than five run at quarter strength. The pair comes from your buying cycle, your audience and where the competition is thin, rather than from whatever we most enjoy running.
03
Instrument everything
Conversion tracking, call tracking and form tagging go in before spend starts, and we prove them by submitting real enquiries ourselves. This is dull work that often gets skipped, and skipping it is why so many accounts cannot say which channel produced the enquiry.
04
Report, then move the money
Once the numbers are in front of both of us the decision is usually obvious. Budget moves towards whatever produced, weak campaigns are retired, and the coming month gets planned on the same call, so a change agreed in the meeting is live within the week.
// Working together
Where the work is actually done.
The studio is 119 Whitefield Road, Glasgow G51 2SD, about 145 miles from Aberdeen, and we hold no address in the north east. Campaign work runs on shared accounts and a monthly call, so the distance shows up rarely. You deal with Saad and Sheikh, with no account manager in the middle and nothing offshored.
The journey pays for itself when sales and marketing have to leave a room agreeing on one story. If search is the whole brief, SEO in Aberdeen stands on its own. If traffic arrives and nothing converts, the fault is usually the site, which is what web design in Aberdeen and web development in Aberdeen exist for. We publish the equivalent detail for digital marketing in Dundee and digital marketing in Glasgow.
What our clients say
Trusted by local businesses. Built for results.
"Delivix transformed our online presence completely. Their SEO expertise helped us rank on the first page of Google within three months. The team is professional, responsive, and truly understands digital marketing."
"Working with Delivix was a game-changer for our business. They redesigned our website and implemented an SEO strategy that doubled our organic traffic. Highly recommended!"
"The team at Delivix delivered exceptional results. Our new website is fast, modern, and converts visitors into customers. Their ongoing support and expertise in SEO have been invaluable."
// FAQ
Questions we always get.
The other questions are answered on the brief. Fill it in or book a call.
Around £600 monthly is where engagements open, quoted as one figure once we know which channels you need. Search-led plans sit higher, at the £1,200 floor an SEO retainer needs. Advertising budget is separate and settled directly with the platform, so nothing we invoice is a cut of what Google takes. Every quote is fixed for the length of the plan.
Usually search and email first, with LinkedIn where the buying committee is large. Long cycles reward content that answers technical questions properly, and a sequence that stays useful in the months between a first download and a tender. Broad paid social rarely earns its place for a specialist supplier, though we will test it when your audience is genuinely sitting there.
Paid search can bring enquiries inside the first fortnight once tracking is proved. Organic search and content take three to six months to compound. Email starts working as soon as there is a list worth mailing. We set an expectation per channel at the outset and send the first report at thirty days, whether or not the news in it is good.
That is a common arrangement in the north east. Your marketer keeps the brand, the events and the internal knowledge, and we take the channels that need specialist attention week to week. What makes it work is one named owner per channel and a single shared reporting sheet, so nobody is optimising the same campaign in two directions.
Enquiries by channel, cost per enquiry, pipeline stage where your CRM records it, rankings where search is running, and a plain list of what we changed and why. It arrives monthly and takes about ten minutes to read. Where a channel underperformed, that appears in the first paragraph rather than an appendix nobody opens.
We do. Saad and Sheikh build the campaigns, write the ads, manage the bidding and read the search terms report every week. Nothing goes to a junior or an offshore team. The same pair writes the landing pages the ads point at, which settles the usual argument about whether the traffic or the page is at fault.
Yes, and it is usually the sensible way in. One channel funded properly for six months teaches you more than five run thinly, and it keeps the first invoice small while trust is still being built. We recommend which one after looking at how long your sales take and what your website can currently convert, then add a second once the first is paying.