// Service · Specialist
Dental practice websites with a page per treatment, appointment requests that reach reception, named GDC-registered clinicians and Dentist schema. From £2,500.
// What we deliver
Implants, aligners, whitening, hygiene, emergency appointments. Each gets its own page explaining what happens, how many visits it takes, what recovery looks like and what it costs where you are willing to publish the figure.
New patients and existing patients need different fields, so they get separate forms. Whichever they use, the request reaches reception carrying the treatment, the preferred times and a contact number, and the sender sees a confirmation screen with a stated reply window.
A photograph, a GDC registration number, where they trained and what they treat. We publish what each clinician is registered and trained to do, and we leave out any claim you cannot evidence if a patient asks.
One authoritative version of the practice name, address and phone, repeated identically on every page and matched to your Google Business Profile, with Dentist markup carrying it to search engines. Step-free access, parking and the nearest bus stop are stated in words.
05Treatment copy without the clinical vocabulary, finance options explained in pounds and months, and a contrast and type scale that holds up for an older patient reading on a phone in poor light.
// What we find
ONS UK Business Counts recorded 11,587 dental practice businesses in the UK under SIC 86.23 in 2022. Almost every one of them competes inside a handful of postcodes, which makes the site a local instrument first. Our web design service page covers the general approach, and web design for restaurants solves a close cousin of the same booking problem.
The first gap is booking. Where the only way in is a phone line answered during surgery hours, every enquiry has to arrive inside that window or wait for tomorrow, and reception absorbs the whole of it.
The second is the name, address and phone number drifting apart across directories. An old suite number here, a pre-move postcode there, and the local map ranking that depends on those signals agreeing quietly weakens.
The third is trust left off the page entirely. Reviews sit on Google, registrations sit on a certificate in the hallway, and the site says none of it, so a patient choosing between three practices has nothing to choose on.
// Our process
We go through your treatment list with you and decide which ones earn a page, which are a paragraph on a parent page, and which figures you are content to publish. Practices that publish a from-price get fewer speculative calls in our experience, so we ask early rather than at the copy stage.
Then we design the route from a treatment page to a booked slot. That means choosing between an embedded booking system and a request form, agreeing who monitors it and how fast a reply goes out, and writing the confirmation message so the patient knows what happens next.
Nothing switches until the redirect map has your sign-off. The Dentist markup and the analytics property are in place before the change, and once DNS has moved we submit an appointment request from a real phone and follow it all the way to reception to prove the route works.
// Selected work
A healthcare recruitment agency serving two audiences at once, hiring organisations and medical locums, with no central hub for either. We shipped a five-page custom WordPress build on a scalable framework inside a month, checked on every screen class we could get hold of, and it was indexed on launch day.
An audit found a site that broke on mobile, carried no calls to action and showed no testimonials or affiliations. Over five months we rebuilt it responsively, restructured the service navigation, put ICAEW and ACCA affiliations and client testimonials on the pages, then added on-page, local and technical SEO.
// Pricing
We put a number on a practice site after seeing the treatment list, and it never opens below £2,500. That figure carries the design, the build, the appointment route, Dentist structured data and the launch search work.
Three things push it up. A long treatment list means more pages to write and structure. A second or third surgery means a location page each plus separate opening hours. And an embedded booking system from your practice-management software sometimes needs development work to sit properly inside a custom design, which we quote once we know which system you run.
Ongoing care is priced separately and you can decline it. Some practices keep us on a care plan for updates, backups and content changes, and others hand the finished site to whoever manages their IT. Book a call to get your figure, or see the tiers on the pricing page.
The other questions are answered on the brief. Fill it in or book a call.
From £2,500, and it helps to see where real practices land. A single-surgery practice offering general dentistry, hygiene and whitening usually sits on that floor. A cosmetic-led practice with implants, aligners and finance options to explain sits above it, because there is far more copy to research and write. A three-site group is a different conversation again. We say which bracket applies on the first call.
You pick the mechanism and we build around it. Where your practice-management software offers a booking widget, it goes into the page and gets restyled to match. Where you would rather keep the diary under reception control, the patient fills in a short request naming the treatment, the days that suit and whether they are already registered, and reception receives it with a stated reply window attached.
For the treatments that matter, yes. Someone searching for dental implants and someone searching for an emergency appointment are two different people with two different urgencies, and one combined services page serves neither well. We usually end up with six to twelve treatment pages, plus short parent pages grouping the rest so nothing is orphaned.
It is your call and we will build it either way. Our experience is that a from-price filters out enquiries that were never going to book and saves reception a lot of repeat conversations. If you prefer not to publish figures, we say so plainly on the page and give a clear route to a written quote instead of leaving a blank where the cost should be.
Dentist is a Schema.org type that describes a dental practice to search engines: the name, address, phone, opening hours and the treatments offered. It is code in the page rather than anything a visitor sees. Adding it gives Google a reliable version of your details instead of leaving it to guess from the text, which matters most for local and map results.
We standardise the practice name, address and phone number on the site and match it to your Google Business Profile as part of the build. Chasing stale entries across wider directories is citation work and it belongs in a local SEO engagement rather than a website project, so we flag what we find and quote for it separately if you want it cleaned up.
Yes, your Google reviews can sit on the treatment page they describe, so implant feedback appears beside the implant copy. Patient privacy sets the limits. We show the reviewer name exactly as Google publishes it and nothing further, and any before and after photograph needs written consent from that patient first. We collect those consent forms during content gathering so nothing stalls at launch.
Four to eight weeks, and the treatment list is what decides where in that range you land. Eight or nine treatment pages with a request form sits at the short end. A group with separate teams, separate hours and a booking integration to wire up takes the full eight. In our experience the schedule slips for one reason more than any other: waiting on clinician bios, headshots and an agreed price list. Gather those in week one and the dates hold.