// Service · Specialist

Accountant websites
that explain fees.

Accountancy firm websites: a page for each service, fees explained where a reader looks, credentials in text, and a client login that is easy to find.

Recent retainers ↓
// Projects from £2,500
// Delivery 4–8 weeks
// Service pages One per line of work
// Local markup Accounting service

// The buyer

Who is actually reading
an accountant's site.

Key Facts and Trends in the Accountancy Profession 2025, published by ICAEW and the FRC, counted 11,500 ICAEW-regulated firms across the UK and Ireland for 2024. Add the ACCA, ICAS and AAT practices alongside them and the reader has a very long shortlist to shorten.

Two people do most of that shortening. One is a director who has outgrown their current accountant and is quietly checking whether anyone better exists. The other is a sole trader about to go limited who has never bought this service before and does not know which words to search for. Our experience is that both of them are running the same private checklist: are these people qualified, have they handled somebody like me, and what is this going to cost every month.

The build answers that checklist in the order it gets asked, which is why the sitemap gets settled long before anything is drawn. For the general version of that argument, read how we design and build. For the same credibility problem with a patient at the other end of it, read web design for clinics.

// What we deliver

Seven things a firm's
site has to settle.

01

Qualifications written as text

ICAEW, ACCA, ICAS or AAT, your firm registration number, and audit or insolvency registration where you hold it, all set in readable text with the body that awarded it. Logos sit alongside as images, with the same details written out beneath them.

02

One page per line of work

Self-assessment, VAT returns, payroll, year-end accounts, company formation, management accounts. A landlord filing a return and a manufacturer choosing an auditor share almost no vocabulary, and one combined services page has to serve both of them with the same paragraph.

03

Fees a reader can act on

A monthly band per service, or a from-figure with the boundary drawn around it. We write what sits inside the band and what gets quoted separately, so nobody arrives at the first meeting with a number in their head you never said.

04

The portal, one press away

In our experience a large share of the traffic to an accountancy site is existing clients hunting for a login. The portal link goes in the header on every page and in the footer underneath, and it takes some of the where-is-the-login emails off your reception.

05

Enquiries that arrive sorted

The form asks what the business is, what stage it is at, and which service prompted the enquiry, then routes it to the partner who handles that work. The message that lands carries enough detail to reply with a price or a next step.

06

Questions answered on the page

Our experience is that the queries clients ring you about are the ones they type into a search box first. Turning each into a written answer under the relevant service means some of those callers arrive already convinced instead of asking you to explain it live.

 07

Editable by the practice manager

Fees change, staff change, and a firm that has to email an agency for a two-word edit tends to stop making them. The CMS is set up so the person who runs your office can change copy, add a team member or publish a note without touching the design.

// The gaps

The three things
we find missing.

Cost comes first. The accountancy sites we audit usually carry no figure at all and no quote path, only a general contact form and an offer to discuss it. That asks a reader to trade their details for a conversation they may not want yet, and it hands the enquiry to whichever firm on the list did put a band on the page.

The second is that the copy never names a service. Pages talk about tailored support and trusted advice while the searches being run are for self-assessment, CIS returns and payroll for a handful of staff. Nothing on the site matches those words, so nothing on the site gets found by them.

The third is the missing portal link. Firms buy the client portal, tell clients about it once by email, then leave it off the website entirely. Every login attempt after that becomes a phone call to reception or a search through an old inbox.

// Our process

How an accountancy
build runs.

01

The service list, then the fees

We go through what your practice actually does and which parts you want more of, then agree what each one can say about cost. Some firms publish a monthly band, some a from-figure, some a worked scenario from last year. Whichever it is, the choice belongs to the partners and we build around it.

02

Credentials collected

Credentials come next, and they are documents rather than opinions: registration numbers, the bodies that issued them, the year each partner qualified, indemnity details where you choose to show them, and any testimonial you hold written permission for. One checklist goes out in week one, so nobody is chasing four separate emails in week five.

03

Forms, portal and routing

We wire the enquiry forms into the inbox or CRM your team already opens, add the fields that let you triage a job before you reply, and place the portal link so both a laptop and a phone find it in one press. Each route gets submitted end to end and followed to the person who should receive it.

04

Cutover week

Nothing moves until you have signed off the redirect map, so pages that already rank keep their traffic. Analytics and the accounting service markup go in before the switch, and for the first month we check which of your service pages are picking up impressions and which need more written into them.

// Selected work

The rebuild that
reordered the services.

// 01Accountancy and advisory

Marsal Accountants

The practice had a reputation offline and a website carrying none of it. Over five months we restructured the service navigation across their accounting, tax planning, bookkeeping, payroll and advisory work, put a free-consultation request where a reader would go looking for one, and made the whole journey hold together on a phone. Design, build and search ran as one programme instead of three separate quotes.

5 monthsstart to finish
3disciplines: design, build, SEO
Read the case study

// Pricing

What an accountancy
website costs.

Nobody gets a figure from us before we have seen the service list, and the figure that comes back never starts below £2,500. A two-partner compliance practice with five services at one address generally sits on that floor.

Above the floor, the driver is how much writing the site needs. Twelve service lines means twelve pages somebody has to research, draft and get a partner to approve, and that work does not compress. After the writing come the offices, since every extra address carries its own hours and its own local signals, and then any integration that has to open a job inside your practice software instead of sending an email.

The cost partners tend to leave out is their own time. Each service page needs half an hour from whoever runs that service, and those half hours are the thing that slips. We book them into the schedule at kickoff rather than hoping for them later. Send us your service list and we will price the build, and our pricing sets out what each tier covers.

// FAQ

Questions
we always get.

The other questions are answered on the brief. Fill it in or book a call.

£2,500 is the lowest we quote. Three things decide the rest: how many lines of work want a page of their own, how many offices there are to describe, and whether your practice software needs to be wired into it. Once those three answers exist, the total goes into writing and the closing invoice carries the same number.

Yes, and there are three ways to do it. A monthly band per service works for recurring compliance work. A from-figure with a written boundary works where the scope varies. A worked scenario, showing what a sole trader with one property paid last year, works when neither of the first two fits. Any of them gives the reader something to weigh. We build whichever your partners agree on.

We put a link to it in the header on every page and repeat it in the footer, so both a laptop and a phone reach it in one press. The portal itself stays with your provider and no client data passes through anything we build. Where your provider offers a branded login page, we match its colours and type to the new site so the handover does not feel like leaving.

Overlap in the work does not have to mean overlap on the site. Payroll for five staff, a company year-end and a landlord's self-assessment are three separate searches run by three separate people, and one shared page will not satisfy any of them. We normally build six to ten service pages, then gather the rarer work into sections beneath a single parent so the sitemap stays tidy.

We write it. What we need from you is half an hour per service with the person who runs it, and the question we ask is what clients most often get wrong about that service. From that we draft in plain English, you mark it up, and it goes live once a partner signs it off. Firms that prefer to write their own get a brief per page and an edit from us at the end.

Our view is that it matters more, because specificity is the ground you can win on. A national brand publishes general pages written for the whole country. A two-partner practice can name the trades it works with, put both partners' faces and qualifications on the page, and answer the questions its own clients keep asking. That is a narrower promise, and our experience is that it lands better with a narrower audience.

Partly, and it is worth being precise about which parts. The site can gather the business type, turnover band, current accountant, VAT status and deadline, then route that to the right partner with everything needed to quote. Money laundering checks, engagement letters and identity verification stay inside your own compliant systems, and we link out to them rather than rebuilding them.