Case study

First Digital Media:

50% more conversions

A marketing agency's own website was its weakest asset. A ground-up WordPress rebuild made it fast, secure and measurable, with conversions up 50%.

Overview

First Digital Media is a Lancaster-based digital marketing agency serving clients across the UK, offering website design, social media management, SEO, e-commerce, branding, and marketing solutions.

For an agency that sells digital services, its own website is the portfolio. Theirs had fallen behind the standard of the work they were selling, so they brought our Glasgow studio in for a full design-and-development programme: a custom WordPress build covering brand presence, performance, security and measurement.

One agency hiring another to rebuild its site is not a decision taken lightly. It came with a clear brief: make the site as good as the work it represents, and make every result measurable.

Sector: Digital marketing agency
Year: 2024

The Challenge

The existing site was hard to navigate and slow to load. Prospects arriving from referrals or Google were landing on pages that undersold the agency and gave them no reason to take action. For a business that wins work on first impressions, that is revenue walking out the door.

The search picture compounded it. Dated structure and content kept rankings low, so the site was not pulling in new enquiries on its own, and poor mobile responsiveness meant phone visitors got the worst version of it.

Underneath sat a measurement problem. Weak security plus a complete absence of analytics tooling meant the team could not track KPIs or prove campaign performance. A marketing agency that cannot measure its own website is in no position to promise measurement to clients.

Slow load times and poor mobile responsiveness
Low SEO rankings from dated structure and content
No analytics or third-party tracking to measure ROI

The Solution

We rebuilt the site from scratch rather than patching the old one, the same ground-up website design process we run for every client. The new build is custom WordPress with WPBakery, with the structure redesigned around how prospects actually evaluate an agency: clear navigation into services, image sliders and galleries showing real work, and responsive layouts that hold up on laptop, tablet and mobile alike.

Speed was treated as a feature, not an afterthought. Our website development work put CloudFlare in front of the site and compressed every image, cutting load times for exactly the visitors the old site was losing.

Security became visible trust: HTTPS with HSTS, SSL and reCAPTCHA protect the site and its forms, so prospects handing over contact details see a site that takes their data seriously.

And the measurement gap closed. GA4 tracks what visitors do, WhatsApp chat gives prospects a low-friction way to start a conversation, and the team can finally see which pages and campaigns produce enquiries.

Custom WordPress + WPBakery responsive rebuild
CloudFlare CDN, image compression, faster load times
GA4 analytics, HTTPS/HSTS, SSL, reCAPTCHA, WhatsApp chat

The work we shipped

A custom build, designed to convert

A responsive WordPress rebuild with animated interactions, clear navigation, and conversion-focused pages: the surfaces that turned a dated site into a fast, secure platform.