In this digital age, businesses no longer believe in throwing money into advertising relentlessly. Today, they want every dollar to count and make an impact on their investment in generating leads, sales, or valuable customer actions. That is why performance marketing agencies are in high demand.
According to Invoca, global digital ad expenditure is expected to increase by 10.1% in 2025, which is over $765 billion. While many claim to be the best, we have compiled a list of the top 10 performance marketing agencies.
What is performance marketing?
Performance marketing is a results-oriented approach where brands pay for specific outcomes instead of vague promises. These outcomes may include clicks on digital ads or search campaigns, conversions such as form fills, downloads, or registrations, sales from eCommerce platforms or subscription sign-ups, and leads captured for B2B pipelines.
Due to this, performance marketing is considered a low-risk, high-ROI model. Every campaign launched is tracked, analysed, and adjusted in real time. Agencies significantly use advanced tools for analytics, attribution, and automation to ensure that every dollar is maximised.
| DO YOU KNOW?According to Reuters, digital advertising is expected to account for 73.2% of the global revenue this year. |
Why work with a performance marketing agency?
Here’s why you should work with a performance marketing agency:
1. Results-first approach
Unlike traditional marketing firms that focus on impressions, reach, or brand awareness alone, performance marketing agencies associate their success with measurable outcomes, such as sales, leads, or sign-ups. You pay for actions, not promises.
2. Higher ROI
Top agencies know how to stretch your marketing budget. They efficiently increase your return on ad spend (ROAS) while lowering cost per acquisition (CPA) through smart targeting, retargeting, and testing.
| DO YOU KNOW? Email marketing yields an ROI of almost 3,600%, which is very high when compared to the cost. |
3. Specialised expertise
Performance marketing agencies have deep knowledge of digital platforms like Google Ads, Meta, TikTok, LinkedIn, and Amazon. They bring in certified digital marketing experts who understand and have hands-on experience in bidding strategies, targeting, and audience segmentation better than in-house marketing teams.
4. Access to advanced tools
As performance marketing agencies claim to provide exceptional solutions, they invest heavily and take assistance in premium analytics and automation software, the tools that smaller businesses may not afford on their own. This includes dashboards, attribution modelling, AI-driven optimisation, and real-time reporting systems.
Agencies also invest in premium tools like SEMrush, HubSpot, MarketingCloudFX, and custom AI platforms. As a client, you benefit from these technologies without paying enterprise licensing fees.
5. Sustainable growth
Performance agencies design campaigns that support long-term brand growth, nurturing leads and building loyalty alongside conversions. Do you know? The global social media ad market is expected to grow 12% this year.
6. Continuous optimisation
As you know, the digital world changes quickly. What worked yesterday may not work tomorrow. For continuous optimisation, performance marketing agencies come in. They run annoying A/B tests, creative refresher, and budget reallocations to ensure campaigns stay efficient.
7. Scalability across channels
Working with performance marketing agencies is also essential due to their scalability across channels. Whether you’re starting with Google Ads or scaling to influencer partnerships, these agencies help you expand across multiple platforms without wasting money.
8. Reduced risk
Performance marketing agencies also help businesses to reduce risk exponentially. As you pay for specific results in terms of clicks, conversions, or sales, your risk is lower compared to traditional models, where you could spend thousands with no guarantee of outcomes.
| In short, a performance marketing agency acts as a growth engine, driving real, trackable results while letting you focus on running your business. |
Criteria for our list of top performance marketing agencies
A wrong choice could mean wasted ad spend. However, the right performance marketing agency can significantly multiply your growth. Here are the factors that we have considered to prepare our list of top 10 performance marketing agencies:
1. Proven track record
Ask for case studies, client references, and real performance metrics. If an agency cannot demonstrate past success in your industry or a similar one, consider it a red flag.
2. Industry expertise
A fashion eCommerce brand has very different needs than a B2B SaaS company. Agencies with experience in your industry will understand customer behaviour, seasonal trends, and conversion triggers more deeply.
3. Transparency in reporting
The agency should provide clear dashboards, weekly or monthly reports, and open communication about what is working and what isn’t. Avoid agencies that hide behind jargon.
4. Service range & fit
Some agencies are highly specialised, while others are full-service, such as SEO, CRO, and content. Choose one based on whether you need a single-channel expert or a 360 partner.
5. Budget compatibility
Agencies differ in their pricing models, like retainers, performance-based, or hybrid. Ask about minimum ad spend requirements to ensure they align with your budget.
6. Cultural alignment
A good agency feels like an extension of your team. Their communication, style, responsiveness, and values should match your company culture.
7. Scalability
Can the agency handle your growth if you triple your ad spend in six months? Look for signs of operational strength in terms of team size, technology slack, and processes.
8. Test campaigns
Don’t just jump onto a year-long contract. Ask for a trial period or pilot project. This allows you to measure performance before making a commitment.
Top 10 performance marketing agencies in 2025
Here is the detailed explanation of the top-performance marketing agencies that you should know about in 2025:
1. Delivix
Located in Glasgow, UK, Delivix is a full-service digital agency that combines web design, SEO, PPC, content marketing, and AI-driven solutions under one roof. What sets Delivix apart is its ability to integrate foundational digital services with performance-focused strategies. Instead of only running ads, they significantly ensure that your website, landing pages, and content are optimised to convert traffic into customers.
Delivix excels at providing personalised client support and agility compared to larger firms with the help of top-rated experts. They have the ability to cover both creative design and technical performance marketing. Due to this, it is ideal for small to medium-sized businesses seeking holistic digital growth.
If you also want to partner with an agency that grows with you and offers everything from initial website setup to scaling global ad campaigns, then Delivix is your perfect choice.
2. NoGood
NoGood is a leading performance marketing agency based in New York, USA. With offices also in LA and SF, this agency calls itself a “growth squad”. It focuses on performance branding, which is referred to as a blend of creativity and data-driven growth. They specialise in SaaS, B2B, and direct-to-customer (D2C) eCommerce.
Their experts efficiently combine storytelling with measurable performance marketing. They also offer experimentation frameworks, such as A/B testing and funnel optimisation. Due to this, they are trusted by brands like TikTok, Nike, and P&G. This agency is perfect for startups or scale-ups who want aggressive growth campaigns designed to attract investors, users, and loyal customers.
3. WebFX
WebFX is one of the most established players in the global performance marketing industry. Located in Pennsylvania, USA, they have hundreds of employees and thousands of client success stories. As a result, it has a reputation for delivering consistent ROI to individual clients and businesses.
They offer comprehensive services, such as SEO, PPC, CRO, content, and analytics. For in-depth reporting, they use proprietary marketing software, known as MarketingCloudFX. They also perform large-scale operations suited for enterprise-level clients. If you’re an enterprise or a startup business looking for a trusted, data-heavy partner, WebFX is one of the safest choices.
4. Kobe Digital
Located in Los Angeles, USA, Kobe Digital is a well-reputed performance marketing firm that excels at bridging the gap between data and storytelling. They significantly design campaigns that not only drive performance but also strengthen a brand’s long-term presence.
They primarily focus on D2C, subscription brands, and lifestyle products to provide their world-class services. They efficiently combine creative production with media buying, utilising a full-funnel approach that spans from awareness to conversion. If you also want your brand to build an identity while hitting sales goals, Kobe Digital is an ideal choice.
5. Tinuiti
Tinuiti is a powerhouse performance marketing agency based in New York, USA. It focuses on providing cutting-edge solutions to eCommerce, retail, and enterprise brands. They handle massive ad budgets and are particularly strong in attribution modelling and advanced analytics.
Their team of professionals has an in-depth understanding and expertise in Amazon Ads, retail media, and omnichannel campaigns. They have access to advanced proprietary tools and analytical systems. Moreover, they deeply integrate campaigns with CRM and sales pipelines.
If you’re in eCommerce or retail and want an agency that knows how to optimise across marketplaces, Tinuiti is your best choice.
6. Ignite Visibility
Located in San Diego, USA, Ignite Visibility is also a remarkable performance marketing agency. It has consistently ranked among the top SEO and PPC firms. More than that, they also offer CRO, influencer marketing, and performance-driven creative services. It has built itself a strong reputation with numerous awards.
The main reason for their success is that they focus on long-term ROI instead of short-term hacks. They have efficiently served across various industries, including healthcare, SaaS, and education. If you also need an agency with a balanced mix of paid media and organic strategies, this agency is a strong pick.
7. Disruptive Advertising
As the name suggests, Disruptive Advertising is known for breaking patterns with innovative campaigns. Based in Utah, USA, this agency significantly specialises in PPC, CRO, and analytics-first strategies. They offer advanced funnel testing and ensure user experience design. Moreover, they focus on reducing cost-per-acquisition (CPA).
Their specialists keep transparent communication with clients and adhere to all their requirements. They also simply report everything. This agency is best suited for businesses that depend heavily on paid ads and want sharper, more optimised campaigns.
8. Right Side Up
Based in San Francisco, USA, Right Side Up is also a globally renowned performance marketing agency on our list. They operate as a collective of marketing experts. They provide both online and offline performance services, including podcast ads and influencer programs.
They efficiently use flexible engagement models, such as project-based or long-term. Their team of experts has in-depth knowledge and expertise in cross-channel performance. This agency is well-suited for startups experimenting with multiple channels. If you’re also a company that wants to test new media formats beyond typical digital ads, this is a great choice.
9. Seven Atoms
Seven Atoms is a prominent performance marketing agency located in San Francisco, USA. They specialise in paid campaigns and inbound marketing for SaaS, eCommerce, and B2B. They are leaner than large firms, making them nimble and agile. They have years of experience with B2B lead generation.
However, their team is small but highly focused. This is significantly cost-effective for startups and growing companies. If you’re also a smaller business wanting to boost your ROI and want hands-on attention from professionals, consulting with Seven Atoms can be an excellent choice.
10. iCrossing
Owned by Hearst, iCrossing is an award-winning performance marketing agency located in the USA with a global presence. They efficiently combine global resources with data-driven digital marketing. This enables them to manage large-scale campaigns across continents, making them one of the more global options on this list.
Their experts are certified professionals who have the ability to handle multinational campaigns. They integrate every solution into Hearst’s media ecosystem, ensuring a potential mix of creative, analytics, and media.
Comparison table of top performance marketing agencies
| Agency | Location | Key Services | Industries Served | Rating |
|---|---|---|---|---|
| Delivix | Glasgow, UK | SEO, PPC, Content, Web Dev, AI Marketing | SMEs, eCommerce, B2B | 5/5 |
| NoGood | New York, USA | Growth Marketing, Paid Ads, Analytics | Saas, S2C, Tech Startups | 5/5 |
| WebFX | Pennsylvania, USA | SEO, PPC, CRO, Content, Analytics | Enterprise, Mid-Market, B2B | 4.9/5 |
| Kobe Digital | Los Angeles, USA | Paid Media, Branding, Full-Funnel Strategy | D2C, Lifestyle, Subscription | 4.9/5 |
| Tinuiti | New York, USA | eCommerce Ads, Amazon Ads, Retail Media | Retail, eCommerce, Enterprise | 4.9/5 |
| Ignite Visibility | San Diego, USA | SEO, Paid Ads, CRO, Influencer Marketing | Healthcare, SaaS, Education | 4.8/5 |
| Disruptive Advertising | Utah, USA | PPC, Funnel Optimisation, Analytics | B2B, SaaS, Service Businesses | 4.8/5 |
| Ride Side Up | San Francisco, USA | Paid Media, Offline Ads, Influencer Programs | Startups, Consumer Brands | 4.8/5 |
| Seven Atoms | San Francisco, USA | Paid Campaigns, Inbound Marketing | SaaS, B2B, eCommerce | 4.7/5 |
| iCrossing | USA | Global Campaigns, Media, Analytics | Multinational Enterprises | 4.7/5 |
Frequently asked questions
The most common questions we get asked.
