Businesses, whether they are operating offline or online, depend on lead generation to mature them and convert them into sales. You must have experienced being part of some advertising campaigns by your nearby clothing store or ice cream parlour when the internet was not a common thing across the globe.
The flyers reached your hand and the advertisements you have seen by those brand owners were meant for lead generation by making you aware of the products or services you can receive from them. You also need to learn how to win leads from Google for your business by making your website visible everywhere your potential consumers are.
Use your business website as a lead generation machine to make big sales and profit by just optimising your digital spaces.
Why optimising your business for Google is necessary to generate leads?
According to Moz, 90% of online experiences begin with a search engine, which means people search online before making any purchase.
Now, it is up to you whether you want to place your business as a first choice in front of the users searching about the products or services that you are selling or to remain in the back pages of the search engine where most of the users don’t go.
Make your business website SEO optimised to rank on the 1st page or rule the SERP results to catch organic leads without paying a penny to the search engine. Users are most likely to engage with the pieces, whether it is a featured snippet or a website link that appears in the first 3 numbers to them.
Position yourself in the first place and win more leads and sales organically.
Make your business website SEO-optimised to generate organic leads
If you think that a poorly SEO-structured business website is going to bring a lot of traffic and leads to you just because you are uploading plenty of content.
Surely, you are going to end up with no rankings or push from search engines because Google or even other platforms like Microsoft Edge, Mozilla Firefox, etc., don’t prefer to give authority to websites that are not SEO optimised.
That’s why if there are broken links, keywords stuffed, or non-indexed pages, then make sure to fix these issues or hire an SEO expert who can do the work for you to secure proven rankings. This will result in more organic traffic and leads with a high conversion rate due to your business’s optimised search engine-friendly website.
1. Conduct keyword research – target the right terms
Either you want to publish a new blog or a landing page to promote your new products or services. All you need to do is conduct a keyword research session where you will find commercial, transactional, and informational intent search terms to shortlist and use in your content pieces to yield higher rankings by playing with SEO ranking metrics.
Businesses that are just trying to build their authority online are advised by SEO experts to target long-tail keywords with low keyword difficulty and high search volume to win more leads and traffic without getting stuck in tough competition.
Don’t ever make the mistake of using informational intent keywords to use on directly selling content forms like landing or sales pages not to spoil your SEO game.
2. Optimise your website to attract Google rankings
Having a fast page-loading website that appears in under 3 seconds to the searchers will automatically increase your chances of getting a low bounce rate. Some SEO ranking experts say that Google prefers websites that load completely in under 3 seconds to push rankings.
After ensuring the fast loading speed, move on to make the meta title, description, and headings SEO optimised to get a high click-through rate CTR. To ensure that a large chunk of people visiting your website perform the action you want them to do, like “Book a consultation with you”, “Place an order”, and so on.
To ensure proven rankings, you can choose between schema markup validator vs rich test results whatever seems better to you and optimise your website. Website pages that are SEO optimised are more likely to get more organic visits and leads online.
3. Share high-value content – lead magnets
Businesses that have broken into the world of online marketing have relied heavily on their content quality after fixing the technical SEO and other things. Content marketing is the best way to share your brand message with lots of people and then convert them into qualified leads.
Make sure to focus on the pain points of your potential consumers and craft your content around the solution to their identified problems. By hitting their pain points customers will feel pampered by your business and are most likely to make a purchase from your brand.
You can use blogs, case studies, social media posts, reels, videos, email marketing, and any type of content you like to share your vision with a broader audience. Don’t forget to add strong CTAs in your content to turn the user into sales.
4. Build quality backlinks
There is a common myth around content marketing personnel that using lots of links no matter what their domain authority is necessary to steal the top spots on rankings. But the reality is totally different. Building backlinks is important but links need to be of high DA and relevant to your website.
Try to build quality backlinks, though low in number but high in DA, through guest posts, Digital PR campaigns, and link outreach programs. It will help you to attract leads across the platforms or sites where you have placed your link and earn more sales.
Avoid building toxic backlinks because it will negatively hurt your website’s position on SERP and also decrease your website’s domain authority as well.
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Book a ConsultationUtilise Google ads to get instant leads for your business
It takes time to start generating leads for weeks at least, even after completely optimising your business website. On the other hand, Google ads can bring you desired results in less than a week, right after your campaign is active.
If you are looking for instant leads to make big sales, then you must go for paid advertisement campaigns instead of investing your time or resources in fixing or making your website SEO optimised.
However, it is still necessary for your business to have an error-free or search engine-friendly website to stay at the top of the rankings in the long run. But running Google ad campaigns is still not a bad idea to boost your business visibility and earn qualified leads within no time.
1. Google search ads: targeting right intent users
Google search ads, either PPC, PPR, and so on, are instant result-driven funnels that can bring hundreds of qualified leads to your businesses depending upon the time span you have selected and the budget you are spending on the campaigns.
To run a successful pay-per-click PPC campaign for your business, you need to target the right keywords with commercial intent and demographics to earn exceptional leads. Selection of the wrong keywords and people while running the campaign will not bring you desired results. That’s why you can get a helping hand from a PPC agency to get proven results.
Present the engaging and SEO-optimised ad copy to your potential consumers and experience overwhelming response and click-through rate CTR.
2. Google local service ads: attracting nearby prospects
The best thing you can learn about how to win leads from Google for your business is to get a hold of Google local service ads and attract all the nearby leads to your business with a strategic use of local keywords based on the demographics.
These kinds of ads work best for service-based businesses like digital marketing in Glasgow, plumbing services in Edinburgh, and so on. Instead of spending your marketing budget on national-level campaigns, try running local-level campaigns to get more qualified leads with a high conversion rate.
Make your business visible to the people located in your physical or digital space vicinity and make your advertisements appear on their smart screens to get them onboard quickly and make big profits.
Optimise Google My Business (GMB) profile for generating leads
Google My Business is a dedicated space that has supercharged the growth or lead attraction rate for businesses. If your business profile is optimised according to Google My Business (GMB) requirements, then you will receive organic leads without running any paid campaign for your brand.
You just need to add the complete name, address, and phone number (NAP) information of your business on Google Maps and ask your customers to add positive and authentic reviews below your profile, and you will stand out among your competitors.
Whenever someone searches about the products or services that you are offering with the “near me” filter of Google then your profile will appear first to the searcher. What’s more easy or cheap to get unlimited leads for a lifetime by just managing your business profile?
Utilise Google Analytics and Search Console to optimise lead generation
There’s no need to use third-party paid applications or websites to track the performance of your content and marketing campaigns. You can simply use the Google Analytics tool to track the results of your paid advertising campaign and Google Search Console to keep an eye on the number of people visiting your website and ads.
Google Search Console will not only help you to measure the conversion rate or leads your business has received from different channels. It will also help you to identify and fix technical SEO errors like broken links, pages redirecting to error 404, and so on, to optimise your website for securing better rankings.
If you are not good at performing technical optimisation tasks then consider getting a team of digital marketing experts to stand by your side and get every required task done with precision and start enjoying receiving qualified leads.
Conclusion
Bringing online success to your business is necessary to stay ahead of the competition in this competitive world and make a big profit. For that, you need to learn how to win leads from Google for your business so that you can tap into every potential space that can help you grow the number of sales.
Continuously optimising your business website and running paid Google advertising campaigns like PPC and PPR, along with unpaid marketing tactics like GMB optimisation, will help you stay on top of SERP and attract more traffic towards your business.
