Zap It Pest Control Melbourne
Client Overview
Zap It Pest Control Melbourne is a leading pest control company in Melbourne, Australia. They are known for providing reliable and effective solutions for a variety of pests, including rodents, cockroaches, flies, and termites. Despite their excellent local reputation, their online presence was not effectively capturing the attention of potential customers. In March 2025, they partnered with our digital agency to completely revitalise their online strategy, starting with a new, SEO-friendly website.
The project began in March 2025 and involved a comprehensive overhaul of their online presence, including a full website redesign and a targeted SEO campaign. The goal was to significantly improve organic traffic and achieve top rankings for crucial keywords in the competitive Melbourne market.
The Challenge – Boosting Online Visibility in a Competitive Market
The client’s original website was not built for modern search engines. This resulted in several key problems, which we identified upon analysis:
The site’s technical foundation was poor, making it difficult for Google to crawl and rank their pages effectively. The existing content did not use strategic keywords. It lacked **SEO (Search Engine Optimisation)**, **GEO (Geographic)**, **AXO (Action-Oriented)**, **AIO (Audience-Intent-Oriented)**, and **AEO (Answer Engine Optimisation)** elements, which meant the website wasn’t showing up for crucial searches like “pest control Melbourne.” Additionally, the design and layout were not user-friendly, and a weak internal linking structure meant visitors often struggled to find the information they needed. This led to low organic traffic and limited visibility in search engine results pages (SERPs).
The Solution – A Holistic, SEO-First Approach
Our strategy was a complete digital overhaul, focusing on a holistic approach to improve every aspect of their online presence. We worked on three main areas:
Website and Content Revamp
We developed a brand-new website on WordPress that was fully optimised for SEO from the ground up. This included a modern, intuitive design and a logical user interface (**UI**). We also rewrote all of the website’s content, embedding it with powerful keywords tailored to the Melbourne market. This ensured the content was relevant, informative, and strategically positioned to attract the right customers.
- SEO-Friendly Content:
We conducted extensive keyword research to identify the most valuable and high-intent search terms. The new content was built around these keywords using **GEO (Geographic)** terms to target specific Melbourne suburbs and **AEO (Answer Engine Optimisation)** to answer common customer questions, establishing Zap It Pest Control as a knowledgeable authority in the field.
- User Experience & Internal Linking:
We created a new, user-friendly design and implemented a strong **internal linking** structure. This improved navigation for visitors and helped search engines better understand the site’s content hierarchy, leading to better rankings.
- Technical SEO and Speed Optimisation:
We fixed all existing technical issues, including improving page speed by compressing images and enabling browser caching. This ensures a seamless performance for users and improves search engine crawlability.
Results Achieved: Doubled Traffic and Top SERP Rankings
The results of our work were both rapid and remarkable. Within just three months of implementation, Zap It Pest Control Melbourne saw significant improvements:
- Organic Traffic Surge
The website’s organic traffic doubled, demonstrating a massive increase in online visibility. This showcases a 100% growth in a short time frame.
- Top Search Engine Rankings
The website now holds a strong position at the top of search results for many high-value keywords, including:
**Pest control Melbourne**
**Cockroach control Melbourne**
**Fly control**
**Termite control**
**Rodent control**
This was a key objective of the project and was achieved through a dedicated focus on on-page and technical SEO.
- Enhanced User Experience:
The new website, with its improved design and content, provides a better user experience, which has led to increased engagement and lower bounce rates. This confirms the success of the new layout and content strategy.
Key Takeaways
This case study shows the power of a strategic digital marketing approach. By focusing on a solid technical foundation, relevant content, and a user-friendly design, we were able to significantly boost Zap It Pest Control Melbourne’s online visibility and help them dominate their local market in a short amount of time. It’s a clear example of how targeted SEO efforts can translate into significant business growth.
Client Testimonial
The team at Delivix was really helpful. We could not be happier with the results they delivered in such a short time. This partnership improved our reach and helped us connect with more students worldwide. We hope to continue with better implementations. Thank you. – ResearchProspect Team
Aqil
Founder @ Whitefield Office Suites
Harry J.
Head of Design @ ResearchProspect
Kevin
Founder @ ePartic
Aqil
Founder @ Whitefield Office Suites
Harry J.
Head of Design @ ResearchProspect