Research Prospect
Client Overview
ResearchProspect is one of the top online service providers of academic writing to students worldwide. Their main solutions include dissertations, essays, assignments, research proposals, and other types of academic writing. The education writing niche is competitive, and it can be hard to stay on top. Although ResearchProspect has excellent reviews, due to the changing Google algorithms, the brand struggled to keep up with the fluctuations. This was leading to lower online reach visibility.
Because of the challenges that the company was facing, ResearchProspect partnered with Delivix for digital marketing solutions. They wanted to increase their organic growth and use a new social media platform – YouTube, to expand their audience. The whole implementation stage took 12 months, in which we designed effective and practical plans for the company to improve their online presence.
The Challenge – Create A Winning Digital Marketing Strategy To Stand Out In A Crowded Academic Market
Despite providing exceptional solutions to students, ResearchProspect struggled with digital challenges. One hurdle was low organic traffic, with their website plateauing at approximately 13,000 monthly visitors. This performance suggested untapped potential in their current strategy.
A deeper analysis revealed that some of their website content lacked EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, which are important in search engine ranking. Because of the outdated content, the company failed to attract and retain both customers and search engine favour. Furthermore, the website also had keyword cannibalisation issues. There were different pages that targeted the same or closely related keywords. This diluted their search engine performance, as the pages competed against one another rather than contributing to growth.
Another challenge was that they were not using their YouTube channel to its full potential. Nowadays, videos play an important part in audience engagement and brand visibility. The channel had low engagement levels.
The Solution – A Plan That Will Improve Search Engine Visibility Through Holistic SEO Tactics
Being a trusted partner of ResearchProspect, Delivix immediately assigned the tasks to the relevant digital marketing teams to start working. Our expert team executed a holistic digital marketing strategy that combined advanced SEO techniques and video marketing to address these challenges. Let’s break them down.
Search Engine Optimisation
To improve organic rankings, we implemented an SEO strategy based on four main areas.
- EEAT
Judging the importance of Google’s EEAT standards, we revamped outdated and low-quality content across the website. High-priority pages, such as the main service pages and critical blogs, were updated to include authoritative references. The focus was on user intent. The content, then, resonated with both search engines and the target audience.
For example, the heading “Features of ResearchProspect” was changed to “Score A+ With ResearchProspect” to match more with the user.
- Keyword Cannibalisation
We performed a comprehensive content audit, which revealed there were issues with keyword cannibalisation. To resolve this, we merged or redirected overlapping pages.
For instance, there were two pages: accounting essay help and accounting assignment help. Both had the same intent and somewhat similar keywords. The assignment keyword had more value, so we made it the main page, with the amalgamation of essay keywords in it. The accounting essay help was redirected to the assignment page.
- Better Page Structure
We optimised the internal linking of the website to create a logical content hierarchy. This led to an improvement in search engine crawlability and user experience. Additionally, we helped them redesign page layouts, which ensured that key information was accessible and visually engaging. The website experienced a low bounce rate after this.
- Technical SEO and Speed Optimisation
To make sure that the users are getting a seamless performance, we implemented technical SEO strategies, particularly in site responsiveness and speed, including compressing images and enabling browser caching.
Content Marketing
In order to improve connection with their target audience, we executed a content marketing strategy.
- High-Value Content
We helped ResearchProspect create content that addressed the pain points of students, such as “How to Write a Dissertation That Gets an A+” and “Time Management Tips for Students.” The strategy was designed to provide real value and to make the website a go-to source for academic success. We created multimedia content, including infographics and guides, to engage diverse audiences.
- YouTube Content Strategy
As video content is growing, we crafted a YouTube strategy that addresses the academic challenges students face. For example, “How to choose the best dissertation topic” and “How to avoid common essay mistakes.” We performed thorough keyword research and incorporated keyword-rich titles, descriptions, and tags.
- Thought Leadership Initiatives
To position ResearchProspect as a trusted authority in the academic writing niche, we launched a series of thought leadership initiatives. We helped them publish insightful articles and blog posts on trending academic topics.
YouTube Channel Optimisation
Delivix wanted to bring out the full potential of YouTube as a platform for audience growth and engagement.
- Content and Engagement Growth
We used YouTube to provide students with actionable tips and insights that directly addressed their academic challenges. This way, we were able to attract and educate a wider audience. For further engagement, we designed compelling thumbnails and included strong calls-to-action (CTAs) in every video.
- Audience Building
We understood that converting viewers into subscribers was crucial. To achieve this, we implemented targeted campaigns. We also employed a strategy of nurturing the community by responding to comments.
Results Achieved – From Stagnant Traffic To Consistent Organic Growth & Higher Conversions
Through consistent and targeted efforts, ResearchProspect achieved remarkable success across digital channels.
- Organic Traffic Surge
One of the most significant outcomes was the increase in organic traffic. The monthly organic traffic increased from 13000 to 27000 visitors. This showcases 107.7% growth. ResearchProspect also secured top rankings for highly competitive and difficult keywords like “best dissertation writing services UK.” This helped increase visibility and reach.
- YouTube Channel Growth
In the past 365 days, the channel garnered 268.9K views, accumulated 1.2K hours of watch time, and gained over 534 new subscribers. This represents an impressive 603% increase.
- Keyword Rankings
ResearchProspect achieved first-page rankings for over 30 high-intent keywords, including research proposal writing services. This was achieved through SEO improvements and refining content strategies.
Key Takeaways
- It is important to implement robust SEO strategies. For ResearchProspect, we focused on EEAT and resolved technical issues.
- A targeted YouTube strategy amplified brand visibility and trust. This helped us in converting viewers into customers.
- ResearchProspect collaborated with Delivix, which helped them create plans that aligned with the company goals, niche, and market.
Client Testimonial
The team at Delivix was really helpful. We could not be happier with the results they delivered in such a short time. This partnership improved our reach and helped us connect with more students worldwide. We hope to continue with better implementations. Thank you. – ResearchProspect Team
Aqil
Founder @ Whitefield Office Suites
Harry J.
Head of Design @ ResearchProspect
Kevin
Founder @ ePartic
Aqil
Founder @ Whitefield Office Suites
Harry J.
Head of Design @ ResearchProspect