Marsal Medics

Client Overview

Marsal Medics is the leading healthcare recruitment agency. It connects skilled professionals with the best government or private organisations offering better pay rates or benefits.

Their motto is to help every professional, whether he/she is a medical locum doctor, medical locum general physician, allied health professional, or health science services staff member, connect with a high-paying agency with different shift options that suit their comfort across Britain.

Despite their reputation of being leaders in the healthcare industry, they were struggling to expand their business and reach every health professional in Britain. They decided to build an online presence to increase their visibility among the right people and contacted Delivix to help them out.

They communicated with our team and took our suggestion to get a scalable WordPress website, a platform that can be a central hub for all their current or future services, enhance their digital identity, and provide a seamless user experience.

The whole project took only 1 month, and Marsal Medics was on Google right on the day of project delivery, starting to get recognition from the medical workers or from service organisations that they needed badly to improve the market dynamics for both.

The challenge – Create a winning WordPress website that can provide seamless user experience

Despite being a leading healthcare recruitment agency with 10000+ medical workers and more than 700 organisations onboard across the UK, Marsal Medics is missing out on the mark to amplify their services to the nook and corner of Britain. The reason behind this is the lack of a structured website that can attract people digitally from different parts of the country.

They consulted with our experts and got to know about the importance of having a user-friendly website that can make a big difference in boosting their mission growth. We had signed their business development team to get a WordPress website reflecting their vision to facilitate potential organisations and healthcare professionals to interact with their recruitment agency.

Delivix had taken the challenge and promised to deliver a stunning completely functional 5-pager WordPress website within a month to help them be on search engines with an engaging platform to stand out among the competition.

The solution – Developing an intuitive WordPress website reflecting Marsal Medics services & plans

We had assigned the task to our creative website development team and our sales team briefed the unique requirements of Marsal Medics to the team who’s going to work on this unique project. The business development manager of Marsal Medics was on board with us throughout the development process to track real-time progress.

Our expert team conducted the necessary research and used their creative approach of developing a bug free, highly optimised website by keeping in observation different development factors to achieve pinpoint accuracy. Let’s break them down.

Engaging Design Creation

Our team has not only used WordPress custom themes to create web pages for the Marsal Medics. They walked the extra mile and customised the design to best fit the brand image and delivered a sleek design website meeting the minimalist approach.

Delivix developers made sure to keep the page structure easy to navigate and avoid cluttering the sections to provide a seamless scrolling experience to users who are probably not too tech-savvy.

Creating Easy To Navigate Interface

We have made sure to create a clear and engaging layout of the website pages that resonates with Marsal Medics simple and clear services. Our creative design team used their creative juices to make the whole interface easy to navigate for both the oragnisations looking to hire medical professionals and healthcare medics looking to get better rates and shift timings.

Making SEO-Friendly Structure

To ensure the digital success of Marsal Medics, our developers ensured that all pages comply with SEO-optimised structure guidelines so that the brand can earn search engine page rankings by being perfect in every domain, from fast page loading speed to easy-to-navigate page structure of the website.

Scalable Framework For Future Integrations

To make Marsal Medics a one-stop solution, from hiring healthcare professionals to onboarding medical supplies companies in the future, as per their growth plans, our development team designed their website using a scalable WordPress framework.

So that they can do future updates and add more services on the same website without spending months on development as it’s only a matter of a few days with WordPress.

A/B Testing

After completing the development process of Marsal Medics, our quality assurance team conducted A/B testing as per our standards to ensure every page is optimally designed and working properly on all devices, such as tablets, smartphones, smartwatches, laptops, and desktops.

Results achieved – Launching a professional online space of Marsal Medics within 1 month

After working to and fro by just following the plan, our expert, hard-working development team delivered a completely functional WordPress website with an intuitive design and future expansion functionalities within the assigned time frame of 1 month.

Marsal Medics Website Launched

Our team stood by their promise and delivered an SSL-secure and completely functional WordPress website to Marsal Medics, and helped them launch the website within 1 month.

They had secured traffic of around 300k users per month in the last 6 months right after their website launched and signed 1500 more healthcare professionals and 340 medical services providing organisations as well, all this in just 6 months of website launch.

Achieved Deserved Brand Recognition

The website launch of Marsal Medics made it the industry Leader, as healthcare professionals who want to earn more money by doing the shift timings of their choice had signed up for the platform in large numbers. Marsal has secured around 1500 healthcare professionals in just 6 months, which is impressive.

Key takeaways

1. Marsal Medics has a modern and user-friendly WordPress website to build its online presence.
2. The seamless navigation experience helped more healthcare professionals and organisations connect with Marsal, resulting in their network expansion.
3. The capacity of the WordPress website developed by our team gave the opportunity to expand their services as they evolved with time easily.