First digital media

Client Overview

First Digital Media is a trusted and leading digital marketing agency located in Lancaster. This agency has been serving clients all over the UK with the aim of helping businesses grow online and increase their digital media presence. With an experienced and skilled team that has assisted different industries, they offer numerous digital services, that include website design, social media management, SEO, e-commerce, branding, and marketing solutions.

One of the most important things that helps them stand out as a competitive digital marketing agency is their dedication to understanding the client’s challenges and needs. From 3D videos, and paid advertising to content marketing, First Digital Media uses the latest trends and online tools to boost your online presence and drive traffic to your website.

What were the challenges faced by First digital media?

Despite having a great reputation as a trusted digital marketing agency, First Digital Media faced website design and development challenges. The website was not easy to navigate, had slow loading times, poor performance, and ranked low in SEO. These problems made the website less easy to use and affected the user experience. All of this caused low conversion rates, and visitors left the site without taking action.

Another main challenge was ensuring the website could work well on all devices, especially on mobiles and smartphones. If the website could not work on a certain device and had an outdated web design, then the users would feel frustrated trying to find the information. To fix this, they had to ensure that the latest software and tools were used so that the website had the best features and design styles to perform well and enhance user experience.

Apart from this, First Digital Media was not ranking well in SEO. This was because of security concerns, poor content and website structure, and most importantly slow website speed. To make sure that the website ranked well, it was necessary to improve the content and data management, and have quicker loading times. Moreover, data management was another concern as well. First Digital Media could not make informed decisions about marketing campaigns, and website performance and provide important updates without proper analytics and content management systems.

Additionally, Delivix also noticed that First Digital Media could not track KPIs, get proper customer feedback, or monitor the success of paid advertising and other marketing strategies because they did not use third-party tools such as Google Ads and live chat services. Hence, we conducted a detailed analysis and pinpointed the areas where they could have future business problems. To address all these challenges, we provided a comprehensive design and development solution for them.

Design & development solutions to boost First Digital Media’s brand presence & user experience

The expert WordPress development and design team at Delivix built a custom website for First digital media from scratch. We used cutting-edge technologies and frameworks to ensure that we deliver a high-performing and secure platform.

Modern design & easy navigation

To address navigation issues and improve the outdated structure of the website, we used WordPress as the main content management system. We also combined it with WPBakery page builder, to create a website that was visually appealing, easy to use, and could manage large amounts of data. The WPBakrey is a drag-and-drop page builder that we used to quickly make custom layouts and adjust the structure of different pages on First Digital Media’s website. To make it more appealing and engaging, we added image sliders and galleries so that users could easily find information and updates about their services.

Additionally, the numerous themes and features offered by WordPress helped us create pages that could easily adjust to different screen sizes so that the website is responsive on all devices, such as laptops, tablets, and smartphones. This improved website performance and navigation which is an important part of design and development.

Improved SEO & website speed

Another challenge faced by First Digital Media’s website was that it ranked low in search engine rankings. The pages loaded slowly, and the site structure and content were outdated. To manage content effectively and improve SEO, we used CloudFlare; a content delivery network that compressed large images and reduced file sizes so that the content could load faster. Similarly, it also distributed content to servers near the users to improve the speed at which the information reached them. This improved SEO and the site’s performance overall, enhancing user experience.

Since we used WordPress to design and organise the website, it also helped us group similar topic pages, and add categories so that the information would be easily accessible to site visitors. This created a coherent website, making it easy for engine crawlers to understand the information and rank the site higher.

Apart from this, we added Google Analytics (GA4) so that we could monitor how users interacted with the website, how long they stayed on a particular page, and what content they liked. Based on this data, we improved the content of First Digital Media so that their brand presence could be enhanced.

Security features

The security of a website is important if you want to develop trust among your visitors, especially for an agency that handles the private information of multiple industry clients. Additionally, many security features are a major part of backend development which is essential so that your company’s site meets the modern web standards. For this purpose, we used the following protocols:

User engagement & customer feedback

During design and development, we also added a WhatsApp Business Chat icon so that users could easily ask queries and have their questions answered. It was also the best way to get customer feedback on the agency’s services and work.

Our developers placed the chat icon in the bottom left corner of the website without disrupting user experience. They also ensured that it worked smoothly on all devices, boosting communication and engagement.

Brand identity & website design

To improve the look of the website and provide a clear brand identity, we used anime.js; a well-known development library that is used to animate the elements of the site and give it a modern look. These animations included interactive buttons, features, and transitions that made the website look very interesting and engaging to the visitors. Since this library balances animations and performance, it ensures that the website does not become slow or glitchy.

Moreover, to provide a clear and readable look to the website and enhance user experience, we used Google Fonts like Cabin, Open Sans, and Roboto. These fonts aligned with First Digital Media’s branding and aesthetics, making it easier for visitors to read and gain information.

Impressive results achieved by Delivix’s design & development services

Increased conversions & business growth

As we integrated third-party tools like Google Ad Conversion Tracking, Microsoft Clarity and Pinterest Business Tag, we were able to get analytics that helped us monitor ROI, user engagement and campaign performance. Due to our development and design services, first digital media saw a massive growth in their business and clients and had a 50% increase in conversions.

Moreover, proper content and data management helped in making informed decisions for digital marketing strategies which caused a 30% increase in campaign success.

Improved SEO & website performance

We analysed almost 100 URLs and saw an increase in organic traffic and improved SEO ranking. Due to content delivery networks, security, and faster loading speed, there was a 50% increase in keyword ranking. Performance metrics also showed that SEO stood at 90% whereas speed was at 85%, and there was a 30% rise in page views on First Digital Media’s website.

Moreover, it also showed 0 broken URL’s and 93 URL’s returned to a 2xx success status and no returned at 5xx (server error) which is excellent for SEO and user experience. Furthermore, metrics showed that 25 out 25 pages were indexable, which means that your content is well structured and is being indexed properly to be visible to search engines.

Enhanced brand identity

Due to modern libraries and proper use of Google Fonts, we were able to see a 15% increase in user action and conversion. Animations, typography and other enhancing elements such as live chat icons, improved the brand’s website look. Additionally, page headings stood at 96%, while page descriptions stood at 92%.

Better security

Security features and secure connections built trust in clients and led to positive feedback and high conversions. We also anlaysed that spam and bot attacks were minismed by 90%, especially because of reCAPTCHA. Overall, metrics showed that the webiste security stood at a score of 96%.

Positive user feedback

The WhatsApp business Chat boosted communication between clients and the team of First Digital Media. In addition, many website users gave their feedback while using the site. Overall, we saw a 25% increase in queries and concerns.