AAG Foods

Client Overview

AAG Foods is the leading halal food importer in Japan, bringing the best products from the migrant’s countries to them. It has been providing the best taste of the Muslim’s favourite products to the people living in Japan since 1998.

They offer Halal meat, spices, lentils, rice and wheat, frozen products, flatbread, tea, biscuit & rusk, noodles, beverages, pickles & oil, sauces & chutneys, dry fruits & dates, retort curry, sweets like mithai, kheer mix powder, and so on, you name it they have it.

Everything is imported from Halal food-selling countries like Pakistan, India, Turkiye, Indonesia, etc., to satisfy people’s taste buds by handing them the best products from their countries. They want to go digital from being only conventional seller and are confused about what kind of website they need to market their products across Japan to push the boundaries from specific cities.

To build their digital presence and conquer the online world, AAG Foods partnered with Delivix to get their digital identity, from website development to design and digital marketing services. It took 6 months for us to build everything from scratch and make them the top-rated company among their competitors in the food services industry.

The challenge – Build a digital identity for AAG foods to drive brand recognition and sales

Despite being in the food services industry since 1998, AAG Foods has failed to make significant sales due to being a conventional store that runs through the marketing technique of word of mouth and has limited visibility to the migrants who are consumers of Halal food items.

First of all, we identified the gap of not having an online presence, which is a must to spread your business globally in the digital world. To multiply their reach to the potential customers living across Japan, a website that is secure has an SSL certificate installed to make the purchase of the customers safe.

Having a mere online platform is not enough to attract users to reach the website and make the purchase of their favourite products like spices or pickles to enjoy the taste of their country dishes while being miles away from their native land.

So, the next challenge that we have identified after consulting with the business development team of AAG Foods is the necessity of a well-designed website meeting the engaging UI/UX standards.

It has been said that the more easy to navigate and user-attractive your platform will be, the more sales you will make because users don’t want to play hide and seek with the website to find order form and get their things delivered to their doorstep.

Having a bugs-free, completely functional website makes up 75% of the process, but the last phase revolves around bringing customers who are more likely to spend on your website without spending a lot of bucks on ineffective digital marketing. Campaigns.

That’s why running a customer awareness campaign to let the relevant users know about the place that can solve their food-related problems and then a full-fledged digital marketing campaign to attract qualified leads that can be turned into sales and increase the overall revenue of the business.

So, the last challenge after building an intuitive platform was to run a winning marketing campaign that could bring sales and build a recurring customer base for the brand.

The solution – A winning plan to build a completely functional website with an engaging design to run result-drive digital marketing campaigns

Delivix, without wasting a minute anymore, assigned tasks to the relevant teams, like website development to the development team, UI/UX design creation to the creative design team, and the task of building an audience and bringing sales to the digital marketing team. All teams worked hard and created holistic strategies to drive the best output using their years of experience.

Let’s break down their strategies to delve deeper into the strategies addressing the above-discussed challenges.

Website development

Our team decided to build a WordPress website for AAG Foods to ensure a smooth user experience and free the project from bugs and security breaches.

Web pages creation

After researching the best page structures of food products-related websites, our developers created the web pages, including products, contact us, about us, and relevant pages according to the best structure selected to build an engaging digital presence for AAG Foods.

Features integration

Our team integrated essential features, including product showcases, an order form or contact us form, and an engaging blogs or resources section on the web page to make the platform comprehensive for users.

A/B testing

After completing the website development process, our quality assurance team conducted several A/B testing phases and waited for the QA engineer to pass the project to the design team. AAG website passed through all the tests and proved itself as a user-friendly platform, resulting in a low bounce-back rate.

UI/UX design creation

Our creative design team scrolled through all the created pages of the AAG Foods website and conducted extensive research to decide which colours are best suited with them to use and UI/UX design to make it accessible for the users to scroll and make the purchase of their favourite products easy and cherish the old memories associated with nostalgic food items.

Intuitive design creation

A website with high domain authority but poor page loading speed and tricky design to navigate buttons to place orders or locate required products is likely to get very few sales. That’s why our designers have created an intuitive design of webpages to make it easy for users to scroll and make more purchases.

Easy to navigate design

We have made sure to make every detail visible and easy to locate by using the “place order now” or “contact us” buttons to help people add their favourite products to the cart and enjoy the best food of their lives.

Digital marketing campaign strategies

To meet AAG Foods’ requirement of building their brand identity and running digital marketing campaigns to bring more customers to the platform and generate more revenue from their purchases. Our skilled team conducted extensive research to figure out the right content types to use for spreading brand awareness and analysing the results our previous customers related to the food industry have received.

Results achieved – From being nobody in the digital world to sole food products importer of Japan

After successfully implementing the digital identity-building plan, AAG Foods achieved exceptional success and a rampant increase in revenue.

Website performance

Our team delivered a bug-free, completely functional website with a 75% visitor turn-into-customer rate, which is impressive for platforms like AAG Foods, which has just launched its digital space.

Website design outcome

Due to the intuitive design or easy-to-navigate pages of the website, users made more purchases of the products. If someone reached the website to buy only spices imported from Pakistan, he/she had also purchased the pickles or chutney due to the closely related showcase of products simultaneously as the pop-up banner.

More than 50% of customers purchase more than one closely related product and contact the customer support team of AAG Foods as well to get products on demand due to the easy-to-navigate design.

Digital marketing success

Our team got the AAG Foods website traffic at the rate of 75% per week by using the targeted SEO techniques and made the platform rank for high-value keywords like “buy best indian spices” and so on, along with 25 keywords ranking on the first 10 SERPs.

We also made sure to bring digital success to the brand by landing 45% of traffic to the website through PPC campaigns. In the short period of 6 months, the company’s social media platforms gained over 35000 followers.

Key takeaways

1. 1. To build a digital presence from scratch for AAG Foods. We have used the best development strategies and produced the SSL certification-secured website.
2. To make every user scroll through the website easily and make more purchases, we have created minimalist design pages that are user-friendly and tend to bring more engagement.
3. AAG Foods collaborated with Delivix, which helped them rule the search engine rankings and become the leading platform importing halal food products in Japan.