The use of artificial intelligence for business is now common, with many organisations and companies investing in AI technology to save time, perform repetitive tasks, reduce costs, and improve their decision-making. From being used as virtual assistants to performing tasks like data entry and creating new products, AI is no longer a futuristic concept. AI is changing the industry and it is here and is transforming the way businesses operate in 2025.
However, there are many concerns about using AI and hiring AI experts and the need for rules. But, businesses are positive about AI. A 2024 survey by EY shows that 72% of employees use AI daily for coding, writing, communication, and data analysis. In this blog, we will discuss the top 10 artificial intelligence apps that are changing the business world completely and how they are useful for employees.
Importance of AI apps & technology in business
AI is changing how businesses work by making tasks easier, helping with decisions, and improving customer experience. Let us understand the importance of AI in businesses by looking at some of its applications:
- AI has helped in simplifying complex tasks such as summarising reports, writing emails, and creating content for businesses. Many automated tasks like data entry are also managed by AI tools that have enhanced productivity and efficiency in the workplace. This helps employees by focusing on other creative and strategic aspects of their jobs.
- AI tools like ChatGPT and DeepSeek are being increasingly used in creating written content, visual art, music, graphics, and even software code. This helps employees without specialised skills to create high-quality work that companies can use for their marketing designs, branding, and product descriptions.
- AI apps and technology are widely used by organisations and businesses for delivering customised experiences to customers by studying their behaviour, and preferences, and recommending more products and services by viewing their past interactions. This improves customer engagement and increases conversion rates.
- Businesses use AI to predict outcomes and make smart decisions. This is used in various industries like supply chain, healthcare, finance, and research. By using AI, companies can analyse large sets of data and provide insights into areas like inventory management, pricing, and diagnosis. This reduces the risk of human error and improves profitability.
Top 10 AI apps that are transforming the business world
Whether you are operating a small business or are part of a large and well-known corporation, these top 10 artificial intelligence apps can help you stay competitive in the market. Let us take a look at them:
1. ChatGPT by OpenAI
ChatGPT is an AI-powered tool that was created by OpenAI and helps with answering questions, writing emails, creating content, and assist with coding with the input it is given.
How do businesses use it?
- ChatGPT is used for customer support by companies and is often integrated into chatbots that answer customer queries 24/7 and help with other automated tasks, reducing the need for a human customer support team.
- Businesses that offer digital marketing services and custom design services use ChatGPT for keyword research, to draft blog posts, write ad copies, and create written and visual content for social media platforms like Instagram, Facebook, and LinkedIn.
- It is useful for internal communication. Employees draft emails, create reports, and summarise long documents or business notes using it.
Why is it useful?
- ChatGPT is customisable and offers personalised services, which makes it suitable for many industries. Additionally, it saves time and performs automated tasks more quickly than humans.
- It is helpful for businesses that work with research, as it improves learning and supports creativity.
2. Salesforce Einstein
Salesforce Einstein is another popular artificial intelligence app that is used as a CRM (Customer Relationship Management) tool by businesses. It helps study customer data, make predictions, and enhance the sales process.
How do businesses use it?
- It is mostly used for sales forecasting, where it examines historical data and trends to make predictions about future sales. This helps businesses make better and informed decisions.
- Einstein uses AI to create customised email campaigns for customers. It also provides personalised product recommendations based on their past interaction and buying history.
- Companies and businesses use it for automated tasks like data entry, which allows the sales team to focus on other important aspects of their job.
Why is it useful?
- Salesforce Einstein is a useful app for businesses that want to build strong relationships with their customers, by providing personalised experiences based on accurate insights. They can also boost their sales by automating tasks that take up too much of their time.
3. Zoho Zia
This is a cloud-based software company that provides a wide range of business applications for companies. Zoho Zia is an AI tool that is integrated into Zoho’s business applications to help businesses with CRM, finance, marketing, and IT development.
How do businesses use it?
- Zia uses NLP, and machine learning to analyse large datasets and provide insights to business in a simple and easy-to-understand language.
- It helps businesses with customer support, forecasts sales, and prioritises leads. This provides intelligent responses to customers and improves sales outcomes.
- Businesses generate reports and insights from data that allow employees to focus on other high-value work.
Why is it useful?
Zoho Zia is a smart AI tool that can be used for various departments in a company, such as sales to HR. Its ability to automate repetitive tasks, and provide rich insights makes it quite useful for businesses.
4. Grammarly
Grammarly is an AI writing assistant that helps businesses and companies in ensuring that their marketing content, business emails, and reports are error-free, grammatically correct, and free from any spelling mistakes. Besides this, it also helps them detect plagiarism in their written content.
How do businesses use it?
- Businesses enhance their written and verbal communication by using grammarly for clarity, professionalism, sentence structure and writing style.
- Grammarly is widely used by companies like academic writing service providers to compare text with billions of other online sources to detect plagiarised content.
- It is also used by marketing teams to refine and improve blog posts, advertisments, and email campaigns, to ensure that their content is clear and engaging.
Why is it useful?
Grammarly is one of the best AI writing apps that helps you maintain a concise and unfirom writing style while saving time for manual proofreading and editing. Businesses can rely on this app for professional communication and prevent mistakes in their official documents and emails.
5. Jasper AI
Jasper AI is another well-known AI content generation tool that has been helping businesses that are in need of a high volume of written content. It creates high-quality marketing content, blog posts, social media captions, and product descriptions that help companies rank on SERPs.
How do businesses use it?
- Businesses use Jasper AI to speed up the process of content creation and generate content for multiple types of audiences and niches. They transform the content into different styles and tones depending on their needs.
- Jasper AI reduces the workload on the marketing team and generates fresh and engaging ad copies and social media posts.
- Many companies and organisations save their resources and time by using Jasper AI for repetitive tasks and content needs. This discards the need for hiring content writers or creative team leads.
Why is it useful?
It is useful for small businesses and startups that lack proper content or marketing teams as they can use Jasper AI to create social media posts and write Email newsletters. This allows them to maintain their online process without spending too many resources on content creation.
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IBM is an AI tool that offers a wide range of services, such as machine learning, natural language processing, and data analysis.
How do businesses use it?
- Watson is popular in the heathcare industry as it helps doctors diagnose dieases and also recommends treatment for patients by analysing their medical data.
- It also helps businesses with automative tasks like appointment scheduling and handling customer queries.
- IMB Watson analyses market trends and assists financial companies in predicting sale outcomes that help them make wise investment decisions.
Why is it useful?
IBM is a useful AI app that manages large amonunts of data and makes accurate predictions. Its appliations are vast which makes it a popular app for the healthcare, finance, and retail sector.
7. HubSpot AI
Like Zoho Zia, HubSpot is also integrated into HubSpot’s marketing and sales service platforms. It is useful for businesses and companies that need help to automate tasks, analyse data, and improve customer engagement.
How do businesses use it?
- HubSpot AI answers and resolves customer queries quickly. This is highly useful for companies that recicve a large amount of customer inqueires.
- Businesses and organisations use HubSpot AI to optimise their email campiagns by predicting the best time to send emails and offer personalised services to customers.
- It also helps attract high-quality leads by studying the behaviour of customers based on data and surveys.
Why is it useful?
HubSpot AI is benfical for businesses that need help in identifying leads that are most likely to become into paying customers. Moreover, companies that want to automate their marketing and sales process can use this app.
8. Google Cloud AI
Google Cloud AI is another tool that provides AI and machine learning tools that business can use to build their own AI solutions. It includes pre-trained models for tasks like speech recognition, data analysis, and natural language processing.
How do businesses use it?
- Companies use Google Cloud AI to develop custom apps that can recognise images or convert speech to text.
- Businesses improve the efficiency of their operations in supply chain and retail by using Google Cloud AI for forecasting and predictive analysis.
- Using NLP, Google Cloud AI can analyse text data to extract insights and generate better content.
Why is it useful?
Companies can use Google Cloud AI for a variety of needs, such as customer engagement, data analysis, or optimising operations. Custom AI models help businesses drive innovation and efficiency.
9. Drift
Drift is an AI-powered marketing platform that helps businesses engage with customers. It is designed to help websites convert visitors into leads by offering personalised experiences.
How do businesses use it?
- Businesses use Drift’s chatbots to engage website visitors and answer their questions instantly. This builds engagement and increases conversions.
- Employees focus on other hig-priority tasks by using AI to qualify leads based on their beahviour and interaction. Automatic scheduling of meeting and appointments is easily carried out by using Drift AI.
Why is it useful?
Drift is a useful for healthcare providers and consulting firms that rely on appointments for customer engagement. It also provides instant responses that ensure no potential customer is left waiting.
10. UiPath
UiPath is a robotic process automation (RPA) tool that uses AI to automate repetitive tasks and enhance accuracy. It combines itself with existing systems to handle high-value tasks, which allows employees to focus on more strategic work.
How do businesses use it?
- Businesses use UiPath to automate the process of entering data into their systems so that the risk of error can be reduced and precious time is saved.
- Businesses that process a large number of invoices daily, such as finance teams, retailer, and E-commerce platforms, use UiPath to extract data from invoices and update their accounting systems automatically.
- UiPath simplifies the onboarding process for new customers for banks and financial institutions by automating paperwork, data collection, and document verification.
Why is it useful?
Unlike traditonal RPA, UiPath uses NLP and machine learning to simplify complex tasks. It is extremely helpful for business that want to and improve their overall efficiency and reduce their costs.
Final words
AI is changing the business world and is no longer a luxury; it is a necessity for companies and organisations that want to stay competitive today. The top 10 AI apps for businesses that we have listed above can help you with a wide range of tasks, from data entry to content creation to customer relationship management.
Whether you are a small business owner or a large corporation, these AI tools can help you save time, reduce costs, and make better decisions.
Check out the article on best free artificial intelligence apps.